We are excited to announce our Opening Keynote Speaker
Our opening keynote will be presented by Liz High, co-author of the forthcoming book, "Think Like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers and Grow." Backed by extensive data and successful outcomes, Liz will present the research-based principles that employees at every level of a bank can utilize to better connect with customers and grow.
“… to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands. It's time to connect with customers and create meaningful experiences. With data rich insight and real-life examples, Think like a Brand, Not a Bank is a compelling look at how financial institutions can build value now and create a roadmap for the future.” – Liz High
Here's what Liz has to say about brand power: